Facebook now allows us to Location Target much more accurately with greater control of where the ad is delivering in your area.
We can target ads to people that are near your gyms physical location to as close as 1km! This allows us to attract people living and working in your area and more likely join your gym.
This tool has been a major factor in the success of Facebook advertising to attract new long-term members to your club. So much so that it is now out performing traditional flyers, TV and radio ads!
LOCAL AWARENESS ADVERTS HAVE CHANGED
Local Awareness ads were one of our most recommended for Gym marketing but in May 2017, Facebook removed this ad type.
Local Awareness has now been grouped into the new Awareness Objective, which include Reach Ads, and Brand Awareness Ads. Reach Ads aim to reach the maximum amount of people possible, and Brand Awareness ads aim to target people that are most likely to be interested in your business.
MESSENGER ADVERTISING IS COMING!
We recently learned that in Australia and New Zealand, 40% of time use on Facebook is spent within the Messenger App!
Because of this we have introduced Traffic Ads to a huge success, which prompts a conversation to start whenever they visit your Facebook page or interact with your ad.
Any day now they are launching advertising within Messenger. This will allow us to engage our target market whilst they are relaxed, attentive and messaging their friends.
We can’t wait
EVENT ADVERTISING HAS BEEN MADE MORE DIFFICULT
Facebook are constantly changing and updating their advertisings algorithms, unfortunately not always for the better.
Due to recent changes, Events such us our popular Open Days are more difficult to promote on Facebook. These are changes that we have been assured by our friends at Facebook that will be resolved and improved in the near future.
In the meantime the best way to promote your event is through organic reach such as encouraging people to share the event and RSVP.
written by Tess Milani - Social Media @ CFM and Liam Robertson - Director @ CFM