Fuel For Thought

Mel Tempest is an Australia Fitness legend. She is a club owner, founder of Ignite Fitness Business Events, founder of The Gym Owners Fitness Business Podcast and has long been an inspiration for everyone at CFM. CFM and Mel have worked together for over 10 years, and we’ve loved every minute of it. Please enjoy, one word(s) with Mel Tempest.⁠
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Controversial Changes to iOS14 Late last year, Apple announced a (soon-to-be-released) policy update to iOS14. Keeping it simple, this update means iOS14 device users must give permission to Apps to track their activity on apps and websites.  Facebook have strongly...
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The Australian gym partnered with Creative Fitness Marketing and embarked on a campaign to reach out to nearby residents with its video ads for an open house event, achieving a 34X return on ad spend.
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After going through airport like security, our mood during the lift ride to the 15th floor overlooking Etihad Stadium could only be comparable to my 3 year old on Christmas Eve. 

For any marketing company, Social Media is the pinnacle.  The real time feedback, the ability to get to captive consumers multiple times a day, and the ability to be creative at the same time.  It’s beyond words. 

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WHAT DOES IT MEAN FOR YOUR GYM? On January 11th, 2018, Mark Zuckerburg and his Facebook team made an announcement regarding the upcoming Facebook update and the significant changes it entails for Facebook Pages. These changes are so significant that...
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