Journal

The non-active segment of our market is why most of us are in the industry.   They are the ones we want to change the lives of.  Their results are what motivate us to work harder and they end up being...
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Our industry faces the task of motivating procrastinators to a healthy life every day. Our best sales people are brilliant at this, and it leads to members that stick, and members that refer.  When convincing this procrastinating prospect to take...
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The benefits of driving potential members to your website is well understood amongst the majority of Health Clubs and their marketers. Many of these websites also boast data capturing techniques such as subscribing to newsletters, emails or free passes, which...
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Often, I am asked what is the biggest mistake that health clubs make in their marketing. If I could identify a single common weakness in health clubs around Australia and New Zealand, it would be sales. Sales play a pivotal...
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When owning or running a club, there are some things that you can’t control (such as car parking/ new competition and council road works) and most things that you can. Worrying about what is outside your circle of influence will...
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