Can you believe we're already halfway through the year? It feels like just yesterday we were all basking in the sunlight and enjoying outdoor bootcamps in the morning and now we’re all wrapped up in blankets, binge-watching Netflix series.
As I've travelled from club to club, I've had the privilege of witnessing the incredible dedication and achievements you've poured into your establishments during the first half of the year. Here's a glimpse of some of the highlights:
  1. Membership Growth: Your innovative marketing strategies have paid off. Achieving record highs in a competitive market speaks volumes about your team's expertise and commitment.

  2. Event and Challenge Extravaganza: From charity fundraisers to community fitness challenges, your gyms have been buzzing with excitement and energy. Your dedication to organizing these events, despite the challenges, showcases your passion for fostering a sense of belonging and well-being within your communities.

  3. Equipment Enhancements: Despite economic uncertainties, your dedication to providing top-notch facilities for your members shines through. The sight of new equipment being rolled in is not just a testament to your commitment to member satisfaction but also a reflection of your foresight in adapting to evolving needs and preferences.

As we gear up for the second half of the year, let's continue to strive for excellence and innovation. Your impact on the health and well-being of your communities is immeasurable, and I have no doubt that you will continue to inspire and empower others on their fitness journeys.

Here's to another six months of success, growth, and making a positive difference in the lives of many.



To maximize your digital marketing effectiveness, it's crucial to harness the power of algorithms. As we've sifted through the vast sea of content in our CFM campaigns, one truth remains evident: it's the creative videos, statics, and live content that truly resonate and elevate engagement.

Our top advice for all gyms is to cut through the noise, aim for virality, and let the algorithm work in your favor. It's all about leaning into your marketing efforts. Achieving engagement and viral success hinges on daring to break the mold with captivating and innovative content.

So, rally your team, encourage them to dive headfirst into your marketing initiatives, and unleash your creativity. Once you've conquered the algorithm, you'll find that your subsequent marketing endeavors will yield far greater results.

Let's make the algorithm dance to our tune.





What an incredible journey it's been already in 2024 with CFM campaigns spanning from the northern heights of Darwin to the southern reaches of Tasmania. It's safe to say there's no town too distant or rural for us to bring our campaigns to life.

One standout moment of the year took us 3435 kilometers away from HQ to the picturesque town of Katherine in the Northern Territory. Here, nestled amidst the stunning landscapes, we found the Katherine YMCA. Recognizing the YMCA's longstanding commitment to fostering healthier and happier communities, we were thrilled to collaborate with them in motivating the inactive segment of the market. Meanwhile, our efforts extended to the YMCA’s Henry Scott Recreation Centre in Alice Springs. The results were nothing short of remarkable – in just five weeks, we welcomed 249 new long-term members to these clubs.

Now, let's hear from Brodie, the club manager at YMCA Henry Scott Rec Centre, as he shares his thoughts on our inaugural CFM campaign:

YMCA Katherine Testimony from CREATIVE FITNESS MARKETING on Vimeo.

Cheers to many more successes and memorable moments ahead!



Strauchnie kicked off CFM’s annual Footy Tipping Competition back in March, and since then, it's been a nail-biting race with a current five-way tie at the top. Will CFM's very own marketing manager, Georgia Dobbe, clinch the victory? Or perhaps Yeppoon Health & Fitness Owner, Michael Cervai, will emerge victorious? Let's not count out a late surge from Rosa, Richmond's #1 supporter and Boat House Rye Gym Owner, vying for the coveted $2000 Grand Prize.

With $1250 worth of prizes already awarded this year, the stakes are high, and the competition is fierce! Keep your eyes peeled for the 2025 invite, because you won't want to miss out on the excitement.

Who will emerge as the ultimate tipping champion? Stay tuned to find out!



2nd & 3rd August 2024 

Get ready for an exhilarating event that promises to ignite your passion and elevate your expertise in the fitness industry! Our esteemed client, Mel Tempest of Genesis Body & Soul Ballarat, is gearing up to host her highly anticipated Ignite Fitness Business Events at the prestigious Crown Plaza Melbourne.

Featuring a star-studded lineup of industry experts and thought leaders, this event is set to be an unforgettable experience for anyone looking to stay ahead of the curve in the fitness world.

Don't miss out on this opportunity to network, learn, and be inspired! Reserve your seat today and get ready to ignite your fitness business journey.