This is where we talk about ourselves.

At CFM, our values come before else, and these values are set by each and every one of our amazing team. We have been helping independent clubs now over 31 years, helping people all over Australia and New Zealand begin their journey to a healthier lifestyle with a smile on our face! We understand no two clubs are the same, so we ensure that we take the time to learn about what makes your club special, and how we can communicate this to the communities you work in.

We boast an industry-leading graphic design department, a deep understanding of digital marketing and social media platforms and of course our famous on-roaders, who travel all over Australia & New Zealand, understanding the clubs they work in and helping more people than ever to live happier, healthier lives!

This is us below. If you want to learn more about what we do, how we can help your club or just want to have a chat, please get in touch with one of our business development managers today.

Liam Robertson

Director

Liam Robertson

Director



Since 2003, Liam has been the bedrock of CFM Australia & New Zealand. From humble beginnings on the road to now the director of the company, Liam leads with a true passion for helping to improve the profitability of independent fitness clubs all over the continent.

Liam is bred out of Jan Juc, Victoria, so naturally is a surfing enthusiast while at the same time sharing an uncanny resemblance to an ill greyhound while rocking a shaved head.

Hannah Robertson

Digital Marketing Manager

Hannah Robertson

Digital Marketing Manager



Hannah has been the leader of our industry-renowned social media team since 2016, with our social media under her watch being labelled as ‘inspiring’ by Facebook and shared on Facebook’s official page with over 200m likes.

Our social media continues to break grounds under Hannah’s leadership, with her strong relationship with the Facebook HQ in Melbourne helping our deployment strategies stay first class, and while she continues to dominate calls with Facebook, her kids continue to dominate her. Without bias she has the single greatest assortment of digital fitness knowledge in the known universe.

Sam Hoare

Business Dev Manager

Sam Hoare

Business Dev Manager



From humble beginnings as a CFM telemarketer in 2016, Sam has worked in every corner of CFM, from Call Centre Manager, to On-Road Sales Consultant and now or Business Development Manager covering Victoria, Western Australia, Northern Territory and Tasmania,
he epitomises what CFM stands for.

Sam loves sport, but doesn’t like winning it when he plays.

Emmy Robertson

Senior Designer

Emmy Robertson

Senior Designer



Emmy is our Head Designer and the brains behind a lot of CFM’s presence both online and in-person, with her journey startying at CFM back in 2007.

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With a keen eye for detail, Emmy has always ensured that CFM’s brand and imagery stays ahead of the pack and in-line with our status as industry leaders! Emmy in her spare time is also a plant connoisseur who has helped set up much of the greenery in our beautiful Torquay office, her only weakness remains her husband.

Rachel Saunders

Senior Business Dev Manager

Rachel Saunders

Senior Business Dev Manager



Hailing from Gore in the South Island of New Zealand, there aren’t too many who know the fitness industry as well as Rach.

From running her own fitness centres to travelling around Australia & New Zealand facilitating Marketing Campaigns and now as the Senior Business Development Manager at CFM, Rach’s accumulated knowledge ensures that she can confidently understand the nuances of what makes your club special, and use this to help separate your club from the pack. Rach is known as a country music afficiando, and can likely be found jamming out to John Denver with a red wine in hand.

Tess Milani

Senior Creative

Tess Milani

Senior Creative



If you’ve ever seen a CFM campaign in action and been impressed by our high-level videos and statics, fair to say you’ve been exposed to the talent of our Senior Creative Tess!

Tess is our graphics superstar and is the genius behind a lot of the content that goes out during our campaigns, she rips it on both a surfboard and on Premier Pro. Tess is also the undisputed prank queen of CFM, planting speakers making high pitched sounds underneath CFMers desks since 2017.

Elise Scott

Photographer

Elise Scott

Photographer



Born & raised in New Zealand, Elise Scott is a Melbourne-based photograher and legend, who is dynamite at capturing the spirit of your club for our marketing.

Brian Crawford

Finance Manager

Brian Crawford

Finance Manager



Brian has been CFM’s finance guru since 2009 and continues to be an integral part of the CFM team, going above and beyond to ensure CFM runs smoothly is Brian’s forte. Brian lives and breathes the Melbourne Football Club, and therefore will be riding off the high of the 2021 premiership for the the foreseeable future. 

Makaira Carmichael

Junior Designer

Makaira Carmichael

Junior Designer



Kai is another graphics superstar and apprentice to the famous Tess! Hailing from Ocean Grove in Victoria, Kai has fitted into the CFM family like a glove, continuing to help grow our industry-renowned graphics department to ensure that we remain at the forefront of fitness marketing! In her spare time Kai enjoys creating content on TikTok - be sure to ask her about this!

Jade Fairbrother

Marketing Manager

Jade Fairbrother

Marketing Manager



Jade is a CFM superstar who has been with us since 2017 and has left a huge impact on everyone she works with! From top producer awards, to managing departments in HQ and now on the road with CFM, Jade has a strong understanding of everything CFM is about! Jade’s only flaw is her unrivalled support of the Richmond Tigers, who have continually beaten CFM hometown favourites Geelong over the past few years.

#cfmjade

Ben Morrow

Marketing Manager

Ben Morrow

Marketing Manager



The superstar from Wangaratta, Benny has set CFM and the clubs he works with on fire since the day he started. With a special ability to build rapport with everyone he meets and a passion for health and fitness, Ben is a perfect fit for CFM and independent clubs over Australia & NZ.

As a passionate Fremantle supporter, it hasn’t been an easy life for him as a football fan, but demonstrates his strong character trait of loyalty (as how else would he support the club for his entire life?)

#cfmben

Nik Mills

Marketing Manager

Nik Mills

Marketing Manager



Millsy is another superstar career CFMer, born and bred in Geelong. From dominating in the CFM HQ, to winning Sales Consultant of the year in his first year on the road, and now a gun Marketing Manager, there isn’t much Nik can’t do!

Millsy can often be found with his signature radiating smile, a burger on his plate, and an ice cold beer on the side.

#cfmnik

Connor Ballantyne

Marketing Manager

Connor Ballantyne

Marketing Manager



Another Kiwi with a passion for health and fitness, Connor is one of the hardest workers you’ll ever meet. Growing up in a small town called Winton, Connor has a strong understanding of the benefits of health and fitness and has a fantastic ability to help those he meets understand these benefits. As a self proclaimed High School Musical superfan, Connor is a man that appreciates the fine arts of the world.

#cfmconnor

Jess Senior

Marketing Manager

Jess Senior

Marketing Manager



Jess is another graduate of the CFM call centre, climbing the ranks from telemarketer, to Call Centre Manager, Digital accounts manager and now on the road as a Marketing Manager! Jess loves to ride her bike and also possesses an uncanny ability to go red in the face at the drop of a hat.

#cfmjess

Natalie Hogg

Sales Consultant

Natalie Hogg

Sales Consultant



Natalie is another recruit from Gore, NZ! Natalie is one of the most caring individuals you will ever meet, completing every task with a smile and genuine care for what she is doing. 

#cfmnat

Chelsea McPhail

Sales Consultant

Chelsea McPhail

Sales Consultant



#cfmchelsea

Georgia Follas

Sales Consultant

Georgia Follas

Sales Consultant



#cfmgeorgia

Ella Hutchings

Sales Consultant

Ella Hutchings

Sales Consultant



@cfmella

Shantelle Mountney

Sales Consultant

Shantelle Mountney

Sales Consultant



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