HEre’s what we know
36 years. Thousands of campaigns. Countless conversations with gym owners, staff and members across Australia and New Zealand.
Here’s what we know.
THE AI SLOP TRAP
If you spend any time online, you've probably noticed the explosion of AI-generated images from small local businesses. You know the kind of posts I'm talking about.
They're all over your social feeds and Facebook community groups. Busy background images, bright colours, walls of text, icons, and oversized bold headlines all competing for your attention.

