CAMPAIGN CASE STUDY

Group of people celebrating a party with balloons and wearing party hats, some with party blowers, in a brightly lit setting.

Number one in light blue with a transparent background.

Four men standing outside Hawera Gym and Fitness Center, smiling and posing for a photo. They are wearing athletic clothing with a sunny sky above.

In just 5 weeks the CFM campaign at Hawera Gym in New Zealand used traditional marketing and digital marketing to motivate the previously untapped non-active segment of the market. Signing up 311 new members and setting up the clubs branding to be unstoppable moving forward.

The all-encompassing CFM campaigns transform clubs like Hawera to the dominant gym in any area.

34.0

AVERAGE AGE OF NEW MEMBERS

38

NEW POSITIVE CLUB GOOGLE REVIEWS

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79%

OF NEW MEMBERS WHO ARE BEGINNERS TO EXERCISE

Black and white photo of a woman with bangs and long hair, smiling, with "HEY" displayed in speech bubble graphic above her mouth on a smartphone screen.

DIGITAL MARKETING - GOING VIRAL

A split image with a smartphone on the left showing a Facebook post of a man in a fitness store holding a flyer, and on the right a black-and-white photo of a man lifting a barbell over a person lying on a workout bench in a gym.

Three smartphone screens showing Facebook posts related to Hawera Gym & Fitness Centre, including images of people at the gym, a staged photo with gym equipment, and a person at an event.

Open Day

The Birthday Open Day was a celebration of the clubs history and a give back to all of it’s current members. Through face painting, jumping castles, dj’s, free food, free coffee and so much more, the members were rewarded for their loyalty and new members were
attracted to the club that became the place to be.