CFM Crew Okinawa 2025

CFM TEAM

CFM TEAM

At CFM, our values come before else, and these values are set by each and every one of our amazing team. We have been helping independent clubs now over 31 years, helping people all over Australia and New Zealand begin their journey to a healthier lifestyle with a smile on our face! We understand no two clubs are the same, so we ensure that we take the time to learn about what makes your club special, and how we can communicate this to the communities you work in.

We boast an industry-leading graphic design department, a deep understanding of digital marketing and social media platforms and of course our famous on-roaders, who travel all over Australia & New Zealand, understanding the clubs they work in and helping more people than ever to live happier, healthier lives!

This is us below. If you want to learn more about what we do, how we can help your club or just want to have a chat, please get in touch with one of our business development managers today.

MEET THE CREW

A man in a suit standing in front of a green leafy wall with a neon sign. The neon sign is shaped like a flame or leaf. There are wooden slats behind him and potted plants in the foreground.
A young man smiling, holding a basketball in an indoor gym with a boxing ring in the background.

LIAM ROBERTSON

BEN morrow

Rachel Saunders
Woman smiling and holding a spray bottle near large green leaves.

RACHEL SAUNDERS

Emmy ROBERTSON

Senior Business Development Manager

Senior Designer

A woman with long brown hair wearing a light pink blouse holding an open book, smiling, seated outdoors with green foliage in the background.

HANNAH ROBERTSON

Digital Marketing Manager

TESS milani

Head Of Creative

An elderly man with white hair wearing sunglasses, a dark suit jacket, and a red scarf, sitting at a table with a laptop and a potted plant, looking at the camera and smiling.

brian crawford

CALLUM BRYAN

Finance Manager

Marketing Manager

Dylan

Hannah O’Keeffe

Dylan Smethurst

Marketing Manager

Marketing Manager

Ruby

BETH nicholson

Fitness Consultant

Business Development Manager

Director

Alyssa Sherry-Middlemiss

Ruby Morgan

Marketing Manager

Fitness Consultant

For 35 years CFM has been the World Wide Leaders in promoting fitness, but we have also been a beacon for treating our people right.

Travelling the World, earning well and learning business.

CFM's famous end of year award parties are CFM's chance to thank the crew for the above and beyond efforts they go to motivate people to exercise more. From Egypt, to Vegas, Fiji, Bali, Hawaii, Japan, and many many more.

Whilst our crew are working from club to club, across Australia and New Zealand we are doing the coolest things to break through the marketing clutter, and motivate the non-active segment of that market off the couch and into our clubs. From bungy jumping, to rollercoasters, to hot air balloons and everything in between.