FUEL FOR THOUGHT

A frequently asked question is how our Social Media department and strategy has evolved over time to be so strong today.  CFM’s social media market...
1. SET YOUR CLUB LOGO AS YOUR PROFILE PICTURE It’s your profile picture that people see the most. It appears in the newsfeed of your followers, po...
The non-active segment of our market is why most of us are in the industry.   They are the ones we want to change the lives of.  Their results are ...
Our industry faces the task of motivating procrastinators to a healthy life every day. Our best sales people are brilliant at this, and it leads to...
The benefits of driving potential members to your website is well understood amongst the majority of Health Clubs and their marketers. Many of thes...
Often, I am asked what is the biggest mistake that health clubs make in their marketing. If I could identify a single common weakness in health clu...
When owning or running a club, there are some things that you can’t control (such as car parking/ new competition and council road works) and most ...

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